Thursday, 28 March 2013

Evaluation 4 - Who would be the audience of your media product?

The audience profiling we've done before enhances who we're trying to target as they are all horrors and share the same ages varying from the ages of 18-25. This audience would most probably relate to majoirty of the other horror films audience profiling as they all similarize with each other. I think the most popular age would be around the late teenage age as these groups of people usually watch horrors for the thrill. Although most of the viewers would probably be from the ages 18-25, there was also be a decent amount from the 25-35 category too as older people mind find it interesting because there is more of a storyline behind the film.
Audience profiling of other films was a great help to discover what our target audience would be and what age group would be most interested in watching our films. It also gives us a chance to compare our films to others and this could publisize the film a lot more, say if they were to watch 'The Ring' and enjoyed it, they would probably like our film too as there are distinctive similarities between the two.
I'd say our film is also very psychological and a horror, so this adds to who would want to watch this film as this might intrigue them more and make them want to watch it. An example of psychological horrors would be the Saw films.


This is a typical image of what our target audience would be, they are within the target audience age range and they look to be out at a party or a club. The teens appear to be slightly appearance motivated which shows they are likely to want to watch films such as ours to boast to their friends about the achievement of enduring it. The people in the picture also look like the type who would watch films like ours in groups, as social events, which is another area that our film excels as it aims to get reactions out of groups of people. Some of the feedback we received said that they thought the music was very successful in building up tension. When we compare the feedback we received from the first 2 minutes we created to what we received when we showed people our final 2 minutes, showed clearly that we made a good judgement to film more and take out the credits. Feedback from the draft 2 minutes suggested that some of the suspense was lost as little of the plot was established in this clip. They also said that it would be better if we added some sound to increase the sense of foreboding. Feedback from the our finalised product was a lot better as the audience understood the plot more and were intrigued about what happened to the girl and why. People thought the music was very creepy and so had the desired effect.

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