Casino Royale opens with an action scene, in this action scene 'James Bond' is the white man and villain is a black man. This links to the ethnicity of the film and stereotyping black people as 'villains'. The target audience would be from the ages of 15+ because it is an adventure/action film which appeals to a wide variety of people which means the film would produce a lot of money and certainly a lot of profit.
Before the action scene begins, the music is very slow and this creates suspense and gives off the idea that something is going to happen. The sound speeds up using higher pitch and louder volume too, this is obvious that something is being chased and links to the fact a chase scene is in progress.
This would usually attract more men as it is an action film but families would also go to see this film as 'James Bond' is a very well known film, and known to be exceptional.
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